Welcome to “ Great Books, Great Voices, a weekly podcast where we aim to ignite a new world of community, connection, and conversation, one book at a time. My name is Diamond-Michael Scott and I am your global book ambassador and show host.
In recent months, I have had the good pleasure of getting to know brand strategist Kevin Perlmutter. Kevin is an advisor, speaker, and soon to be author of a book on brand strategy.
His revolutionary approach to brand strategy diverges from traditional models by prioritizing emotional engagement over mere persuasion. Filled with rich insights, he highlights the critical role of emotional connection in creating enduring brand strategies for businesses.
In this episode, we’ll talk about his method, termed "Limbic Sparks," which focuses on generating instinctive emotional responses that forge deep connections between brands and their audiences. This, he says, helps to ensure a lasting customer relationship rather than a fleeting interaction.
Limbic Sparks® as a Brand Marketing Ignition Switch