I think we should also consider how many brands have alienated vast chunks of their customer base by linking their product with their politics.

Is that a risk worth taking in order to be 'authentic'?

And is that what it even means to be authentic?

Is it compromise or cowardice to simply make a great 'whatever' and keep your opinions to yourself?

I suspect those answers are as individualistic as the people pondering them.

I always think of Elvis Presley who, when asked for his thoughts about the Vietnam War, said "I'm a singer, honey. Don't nobody care what I think."

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Looks like a really insightful read. Thanks for bringing this to my attention.

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deletedNov 15, 2023Liked by Diamond-Michael Scott
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Absolutely. It’s been a very timely read for me as well. In the meantime I’m curious as to what are some other books you’ve read that you’d recommend.

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