Ushering In a “Brand You” Twitter

Great Books + Great Minds is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Over the past several months the media world has been abuzz with news about Elon Musk and his $44 billion bid to purchase Twitter. This comes as Musk recently hit the milestone of 100 million followers on the platform, despite not having tweeted for weeks.

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